Parisian Street Style: Tips on Where to Shop Fashion-Forward

You can’t deny that Parisian women never go out of style. With the effortless grace and air of sophistication, Parisian fashion embodies a certain je ne sais quoi that just sets it apart. French fashion seamlessly combines elegance, simplicity, sophistication, and casual all in one. From the days of Audrey Hepburn to the influencers of today, Parisian style has stood the test of time.

It is the embodiment of effortless glamour, where impeccable tailoring, quality fabrics, and attention to detail are key to creating the perfect ensemble. Parisian style encourages women to embrace their natural beauty and cultivate a sense of self-confidence that radiates from within. In this guide, we’ll be showing you where to shop in Paris to achieve the authentic and effortless French look.

Before your shopping adventure make sure you make room for your bags by dropping off your bags!

If you’re traveling with any luggage or large bags and need a place to store them use Nannybag. Nannybag offers round-the-clock luggage storage services in Paris. Simply download the app and select a drop-off location near you. No ID’s or cash, just your mobile device.

With this and our Paris fashion tips, in mind you can go do some shopping completely stress-free!

Department Stores

Galeries Lafayette Haussmann

In the heart of Paris, near Opera Garnier, Galeries Lafayette stands as a symbol of the city's unparalleled influence on the world of fashion. The department store welcomes visitors of all tastes and budgets. With a diverse range of departments catering to various styles and preferences, you can find everything from high-street fashion to niche designers to Skims and Urban Outfitters. You’ll be able to get a taste of Parisian style and you navigate through the maze that is the store.

Beyond the stunning displays and opulent interiors, the store hosts fashion shows, exhibitions, and exclusive events, bringing together designers, influencers, and fashion enthusiasts. If you’re looking for some inspiration, this is the place to head to. Many of the brands mentioned in this article can be found here. The displays might be smaller than the boutiques, but it’s a great reference point to see what you like and go from there.

40 Bd Haussmann, 75009 Paris

Le Bon Marche

Nestled in the heart of the fashionable Saint-Germain-des-Prés neighborhood, Le Bon Marché, the oldest department store in Paris, is a haven for fashion connoisseurs. This iconic department store is a treasure trove of fashion and beauty that accurately represents the trends of the city. Le Bon Marche showcases an array of garments and accessories, from known fashion houses to smaller and local businesses. Similar to Galleries Lafayette, many of the boutiques mentioned in this article can be found here.

24 Rue de Sèvres, 75007 Paris

Vintage and Thrift Stores

Hippy Market

If you’re looking to go thrift shopping in Paris, visit one of the Hippy Market locations. Each piece at the Hippy Market is carefully selected to celebrate giving a new life to garments. The store aims to make authentic looks that are also eco-responsible and ethical in fashion. Whether you're seeking to enhance your wardrobe or add a touch of bohemian flair the Hippy Market doesn’t disappoint.

If you’re a student, don’t forget to bring your ID for an exclusive discount during checkout!

46 Rue Saint-André des Arts, 75006 Paris

KILO SHOP

Vintage lovers and fashion enthusiasts unite. This Kilo shop in Paris is a unique concept, here you select your items, and the price is based on the weight of the articles. Every garment in this shop is second-hand and curated.

From retro dresses and classic trench coats to unique accessories and timeless coats, each item has its own character and charm that is waiting to be explored. Embark on a sustainable journey through the eras as you shop here!

10 Bd Montmartre, 75009 Paris

Nice Piece of Vintage

Both a consignment store and a vintage boutique, at Nice Piece of Vintage, you can find top-of-the-range clothing, often designer, in almost new condition, and for reasonable prices. This is a hub for French and international customers alike and often times you can find stylists and costume designers searching for inspiration here. If you’re on the lookout for designer brands like Chloé, Louis Vuitton, Yves Saint Laurent, and Hermès, you might get lucky here!

15 Rue Commines, 75003 Paris

Boutiques

Sezane

Sezane is a renowned French fashion company that combines affordable pieces and high quality. You can find a range of items at the stores from shoes to bags to bikinis— you name it and they’ve got it.

The flagship location in Paris features an iconic sweater wall that is stocked with all of the colors you can imagine. Sezane keeps the traditional Parisian style but adds a flare of fun with its collections and one of the best places to visit if you’re looking to dress like a local. The current collection with FARM RIO is incredibly stunning!

63 Bd des Batignolles, 75008 Paris

Maison Labiche

This boutique began in 2011 with the mission to build community and be responsible. The store began by creating the perfect white t-shirt— an absolutely essential piece for any Parisian capsule wardrobe.

Aside from the perfect white shirt, Maison Labiche specializes in embroidery. Particularly simple embroidery that doesn’t overwhelm the garment. The boutique has also developed its own font in-house. Here you’re able to get customized clothing making it the perfect gift or a great way to add more personality to your basic attire.

105 Rue Vieille-du-Temple, 75003 Paris

Balzac Paris

In Balzac, three main pillars are at the forefront: Ethics, Transmission, and Respect for the environment. Fashion and sustainability meet to create meaningful garments at fair prices. Known for its unique prints and flattering silhouettes, Balzac Paris creates clothing that celebrates individuality and self-expression. Aside from its boutiques, Balzac features a second-hand e-store where you can shop for loved garments at a lower price and give them a second life.

82 Rue d'Hauteville, 75010 Paris

Sandro

Sandro is a Parisian fashion brand that effortlessly blends contemporary style with classic sophistication. The focus here is on impeccable tailoring and luxurious fabrics. The brand offers an extensive selection of items for both men and women.

Sandro aims to feel luxurious and approachable through its timeless pieces that defy gender conventions. You can find Sandro in several locations around the city including department store Galleries Lafayette.

269 Rue Saint-Honoré, 75001 Paris

Rouje

Founded by French It-girl Jeanne Damas in 2016, Rouje is a brand to keep on your radar. Jeanne Damas makes every Rouje piece timeless, made to be cherished despite the current trend. If you’re looking to attain the French chic style then check out the iconic wrap dresses and feminine blouses and pair them with the coveted lipsticks. Discover what la vie en Rouje is all about.

11 bis Rue Bachaumont, 75002 Paris

Maje

Maje is a renowned French fashion label known for its bohemian-inspired designs and romantic aesthetic. With intricate lace, floral prints, and ethereal fabrics, Maje captures the essence of effortless elegance and the free-spirited nature of Parisian style.

Founded in 1998, Maje has designed successful collections of everything from clothing to accessories. The brand is now available in 37 countries through 448 points of sale. Maje has taken over by creating a style that is both understated and glamorous.

49 Rue Vieille-du-Temple, 75004 Paris

Repetto

This legendary French brand is celebrated for its exquisite ballet flats and dance-inspired fashion. Repetto creates shoes and clothing that combine classic elegance with a touch of whimsy. Applauded for a heritage rooted in craftsmanship and a commitment to impeccable artisanship, Repetto continues to captivate the hearts of Parisians and fashion lovers worldwide. If you’re looking to attain the French girl style when it comes to footwear, repeat after me “Re-pe-tto”.

51 Rue des Francs Bourgeois, 75004 Paris

Zadig & Voltaire

Founded in 1997 by Thierry Gillier, Zadig&Voltaire prides itself in being new luxury. Unlike other luxury brands that feel out of reach, Zadig&Voltaire value community. The brand aims to offer accessible and chic fashion at the same time, through the quality of its materials and its elaborate tailoring. The aesthetic here is rock 'n' roll and effortlessly cool streetwear that capture Parisian street style.

3 Av. Victor Hugo, 75016 Paris